As a member of the core management team at Crowdhouse AG, I drove organizational design strategy and led the success of the Product Design and UX team.
- Redefined Crowdhouse's design strategy, transforming the company into a product and technology-centric organization.
- Led product design strategy for a cross-disciplinary team of 14 UX professionals, encompassing UX-Interaction Design, UI-Visual Design, UX Qualitative and Quantitative Research, UX Writing, and Web and Marketing Design.
- Initiated user-centric approaches to improve customer experience and service quality.
- Launched a comprehensive UX research program, guiding strategic design decisions.
- Developed and implemented a standardized Design System, unifying design practices company-wide.
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